Wednesday, 24 November 2010

Plot

Music Video Plot
Our plot takes on our ideas and researched media influences. I feel that the concept takes on all of our ideas, with story boarding and brainstorming we have all come up with a clever and interesting plot.

Scene 1- It starts out with our main Character (played by myself) awaking from a night of heavy drinking, parting and drugs. Evidence of this is shown by the bottles and dirty setting, the mis en scene was very important to show/ tell the audience about the character and what the film will include.  The character wakes up, confused and disorientated and unsure of the night before. Still dazed and confused he leaves the place he spent the night.

Scene 2- As he walks home he encounters random people on the street, who carry out their normal lives. One is a man walking his dog. Weird and off the wall moments occur throughout the film scaring and confusing the audience and the character. The dog acts normal when walking down the road, a hard cut reveals the dog as violent, barking and going crazy. Other people on the street also become freaky, for example by standers wearing masks and act strange within the back ground, almost subliminal.

Scene 3- Becoming freaked out by what is happening to him he runs home and manages to recover slightly from the events and to wash himself from the night before. Still on edge he begins to question his own reflection. We use a sense of disharmony between him and his own refection by using a masking effect. The reflection doesn’t match the movement precisely and then becomes more noticeable as it goes on. We then see that the reflection is actually appeared behind the character and is out of the reflective world. This is again created by a masking effect one in which we have had a good practice at and hope will make the film. (A lot more editing is required when making this section of the film) because of the surprise of his own reflection/ clone he pushes him out the way, the clone reacts to this and shoves him back. This goes back and forth throwing bathroom object when finally the clone slips on the wet floor and cracks his head open falling into the bath. We then see blood spiralling down the plug hole, copying the well known scene from “Alfred Hitchcock’s- Psycho”.  Our scared and anxious character decides the best way to escape is to jump out of the secondary story window. The character isn’t thinking at all straight.

Scene 4- As he runs away his texts his friend, possibly a person he spent the night with. The text reads “Mate, I’m freaking out. I think it could be the stuff we had last night, I dunno but I need help!” a reply comes quickly reading “meet me on the corner”. We see that when he gets to the meeting place that his friend is again a clone. This begins a chase scene. He runs through towns and back alleys trying to escape the clone. The clone appears in random areas, making the whole experience seem more trippy in the eyes of the character. Acting irrationally he breaks through a window of a home and then searches for a weapon.  Looking through draws, kitchens and searching local spaces he picks up a baseball bat, noticing a quick refection he swings the base ball bat. It crashes through a mirror with his own refection; he drops the bat and runs away from the area. He looks in a draw and finds a gun. Turing around he sees his clone in a door way. A stand-off and almost a western like shoot out occurs. As the character raises his gun pointing it at the clone the clone raises his fingers in the shape of a gun aiming it at the character.  A gunshot rings out in time with the music as it reaches its climax. A bloody scene sees the characters, both myself and my clone bleeding from the stomach from where they had been shot.  Both stumble around and fall backward at the same rate (like a mirror). We then cut between them falling and the falling image of me on the pool table which is also at the beginning of the film. The two falling images relate to each other. We got the idea for this scene from- the opening scene of “Trainspotting” when he gets hit with a ball in the head and also hit of heroine, we see a contrast of quick cutting shots of both scenes which make the two relate and look effective. We felt that the use of drugs and transfer of shots created a good look and clever use of editing. However  when our character falls we feel that if he is showing something which really links the two scenes together would be an even better effect rounding off the story. For example when he falls on the pool table he would be showing signs of still being in a drugged out state or still holds the gun in one hand or has a blood stained shirt. I feel that holding a gun would combine the two shots (and a hard cut of 2 frames worth of the character wearing a freaky white mask appearing all over the film) subtly and effectively and clearly rounding off the film. 

Tuesday, 23 November 2010

Digital Packaging Research

Digital Packaging Research
As part of our specification I am to design a Digipak for our chosen track. There are many different nets and ways to make a Digipak all in which we have considered. We will also have to design our album artwork. This will make our album stand out and be a unique product that could be instantly sold if on the market.
We have been influence by many designs and methods to make our package. These are the one that we looked into and were influenced by: 



The album artwork was a very difficult concept to agree on. We all like different album artwork for different reasons and all felt that these aspects should fit on the front cover. However these mixed together didn’t suit the genre like other music singles do.

Wednesday, 10 November 2010

Extended Music Video Research

The Pharcyde - Drop
Beastie Boys - Sabotage
Squarepusher - Come on my Selector
Deadmau5 feat. Rob Swire - Ghosts N Stuff

These are the music videos I have selected to write about as their videos are very interesting either by terms of editing, filming techniqes or have just inspired us. theses are always added when filming or when editing. inspiration come from everywhere and these are some of them from the industry added to our other research.

'The Pharcyde - Drop' was brilliant, all filmed backwards. This (and a scene from Shutter Island where a cigarette's smoke is going back into the cigarette itself to represent Leonardo Di Caprio's dream like state) made me want to incorparate it into our music video to represent the altered consiousness our actor is experiencing. This was also like the "Enigma- Return to innocence"  

Beastie Boys - Sabotage . The quick cuts, unconventional camera angles and constant camera movement just give such a feeling of action and excitement. We love this effect it playes on the audinece, drawing them in and encapturing them in the film.  They manage to make it quirky at the same time by mimicking the 70's cop style TV shows, or the more recent 'Ashes to Ashes' or its prequel 'Life On Mars'. They editor has also chosen to cut shots to certain beats in the song. For instance, when the police officer kicks down the fence (over enthusiasticly to add to the quirky style) the vocals, drums and guitar all kick in and create a sort of powerfull crashing through effect. This technique is used many times in the first 10 seconds and carries on throughout. It creates a fluidity between the music and the video and we will be using this a lot in our music video.

Squarepusher - Come on my Selector uses the 'edit to the beat' technique that Beastie Boys use but to the extreme. The breakbeat style that the song is offers many oppurtunites to edit footage too. This song made us want to choose a fast tempo song so we can have losts of cuts and have lots of freedom in the editing stage.

Deadmau5 used a technique called 'clean plating'. This is when you shoot a piece of footage twice, one without the change (the scene where the boy is lying in the hospital bed) and one with everything exactly the same apart from one thing (the ghost laying next to him). Using this you can overlap the footage and mask out the change, and fade it when you want. The costume made me want to encorpirate costumed characters in our film.

Tuesday, 2 November 2010

Music video research

Music video research
We decided to get so ideas from other films in the music video industry. We started out choosing songs and music videos we liked and thought looked good. We then stared selecting parts of these films and aspects that we liked so it could influence our film.
Others in my group have done a detailed analysis of the music video. Similar to my first analysis of “Aha- Take on me”, they all did ones from this list of songs that we all created. I chose “Aha” because of the special effect created with the Pencil-sketch animation/live-action combination. Even though this is a good music video it doesn’t match our song choice or the other music videos we were influenced by. However we could add this in to our “trippy looking film” but it wouldn’t have the same brilliant effect.
The technical aspects of all these films will also have a key influence on our project. Mise en scene, continuity, narrative, context, action, dialogue (if we use it), make up, effects, lighting camera shot, sound, and most importantly editing.

Here are some of the music videos we were influenced by=

Gorillas- Stylo. I like this music video; it’s so modern and uses so many effects including the live action and animation effect. I feel that the way that the cloud covers the sky in order to make it dark and sinister is an awesome effect and one that we could use in our film, that’s if we have the skills or equipment to do so. Having Bruce Willis as a cameo is possible out of our reach, however we aren’t that bothered by that. The fast action shots and editing is another aspect that we would want to put into our film.
























Faithless- (at the start of Muhammad Ali when it zooms in) - this zoom is an effect that real took us. We like the way that it focuses on one person from so far away. We would put out own style on it but we want to put this effect into our film.






















Enigma- return to innocence- the whole film is filmed in reverse. It’s meant to be a person’s life but from death to birth. This is a clever effect and I would like to incorporated it, but possibly only parts of our film, this would be like “The Pharcyde- Drop”.  



OK GO- here it goes again-we just enjoy this video, this would be ridiculously hard to make because it is all one take.
Oren Lavie- Her morning elegance- this is stop motion video, this is very cleverly done and I feel that this would be a cool effect to make someone like as if they were flying or running really quickly. This could be used in our film however this would be really hard to edit or even flow with the rest of our effects. This is also similar to “The used- paralysed” where he give the effect of flying. (This would take month and extreme precision, both we don’t have.



Kasabian- shoot the runner- the colours in this film are very basic, the song choice is similar to our chosen song “The Prodigy= Piranha”. The splatter over the lenses is something that we can create possibly with blood, maybe? This is something that our team could think about when looking to creating our film.



 Kasabian -Fire- Overall i think this is a good video, but not great because it doesn't challenge any pre-conceptions we have of the genre. The only unique selling point this video had was the 'guitars for guns' and the underlying message of music piracy. Jack has done a very detailed analysis of this video.  http://msrjarnold.blogspot.com/2010/09/kasabian-fire.html 


Kasabian- Fire
Other influences
San Miguel- it’s not a quick beer. The way the rest of the world is rushing passed him. We like this effect and we think I would work in our film as a “tripped out” effect. San Miguel- Advert
Shutter island (2010)- where the smoke goes back into the cigarette to represent the dream like status


Fear and loathing in Las Vegas (1998) - the whole film is within the mind of a drugged out character. His visions are influence to what our character will also see when he is under the influence.


We have researched hundreds of music videos and researched effects that we like and could replicate. I hope that these can fit in our film alongside our ever growing storyline, which we are still to finalise. I think that we will be influence up until the end of our editing when we can add no more. The research will be on going. I will again comment on other effects and music  video styles that we feel suit our project.  

Tuesday, 19 October 2010

Example- Kick Start. Music video replication



Kick-start practice-


We decided to see how hard the music industry is to replicate. This was in order to get some idea of how much it takes to get a good enough look for our video. We decided to use a song which had a modern video, with no effects but with a lot of editing to get practice with. Kick-start by Example was chosen by all of us because it was a cool music video to use with quick editing, our actual film will be much darker with other effects but the practice of lip-sinking and replicating the motion in the film would be invaluable to us before making our film.
We decided to match the beginning of the film but we ran out of time towards the end.  Capturing the footage was the most difficult part. We had about 4 days in which we recorded over 2 hours of foot tapping, when we realised that there was only 2 back grounds. We had to recapture our footage. Whist jack was editing this first half of the foot tapping process me and Sam were continuing filming our other footage, dancing and lip-sinking to the song. Annoyingly this footage wasn’t edited into this film. Other than the 30 seconds worth of our edited film we would have had over 2 minutes. This would have been extremely difficult to edit we then ran out of time and so only ended up with the 30 seconds you see in our film.
The quick foot tapping at the start proved the most difficult piece of editing we had ever seen and had to do. In the future we will use the techniques we gained but we will not do anything as complicated as this. Instead we will use other techniques to create a cleaver effect. We think we will use special effects an effect we learned last year when making our AS film “After Death”. Hopefully we have become more advanced since then and we can create something a little bit better.
We now hate the song now and we think that when editing our actual film we will listen to it less so that we are not annoyed or changed by the song.  I enjoyed making our version of this film and hope to create something at the same standard.

Tuesday, 21 September 2010

Analysis of Take On Me





A2 course

All future entries are to do with the A2 aspect of the course.

Specification-

A practical coursework unit where you will produce:

• a media portfolio, comprising a main and ancillary texts; • a presentation of your research, planning and evaluation in electronic format(s):

this year I have chosen to- Design a promotion package for the release of an album, to include a music promo video, together with two of the following three options:

 a website homepage for the band;
 a cover for its release as part of a digipak (CD/DVD package);
 a magazine advertisement for the digipak (CD/DVD package).