Tuesday, 3 May 2011

Evaluation Task 4

Evaluation Task 4: How did you use media technologies in the construction and research, planning and evaluation stages?
Websites, Software and Hardware

Jack and I have mentioned about the equipment we used in this post: http://msrjarnold.blogspot.com/2011/04/shooting-diary-equipment-and-cast.htmlhave also made presentation on the technologies which added my project and its development.

Hardware we used included:
-The school computers
-My Laptop
-The two Standard Definition Mini DV Cameras
The school computers are very outdated. They have only (what I estimate to be) 2GB ram. When running powerful software such as the Adobe Suite 3GB ram is the bare minimum for optimal performance. For this reason jack used his Laptop (Acer Aspire 5332) which has more Ram and Adobe CS4, so it was faster and post production was easier. However I wasn’t so fortunate to have the soft wear which would have allowed me to do the same. I completed the post production part of the project/ editing on the school computers using Adobe Premier pro CS3  .
The cameras we used were only SD, but had we been filming on HD I believe the file sizes and compression would have been to much for the school computers and even my laptop at some points. After weighing up the costs and benefits, we decided to use SD.
Our iPhones were very handy at keeping in contact with each other, sending images of locations, being updated with facebook alerts from members of the group (the free alternative we used to texting). They also allowed us to get access to the internet when on location, so we didn't have to leave set to get the information we needed.
Software we used included:
-Adobe Premier Pro CS3
-Adobe After Effects CS3 + CS4
-Adobe Photo Shop CS3
-Microsoft Outlook
Microsoft Outlook allowed us to communicate with each other within school, send files and links.
Adobe Premier Pro was the non-linear editing software we used to cut footage to the music and get basic effects and transitions completed.

Adobe After Effects was the 2.5D motion graphics and compositing software jack and I used to create all of the advanced effects in our film such as the clones and gun fire.
Adobe Photoshop was mainly used by Louis in order to create the Digipack and alter the photos from the photo shoot. It has a huge variety of photo editing tools that Louis was able to use to get the look just right for our Ancillary task.
Websites we used included:




http://www.vimeo.com/- The video bellow was a demonstration of effect we were to later used. we used Vimeo and youtube and got positive feedback this meat that we knew that we were hitting our targets and entertaining our audince.these were a good tool for evaluating whiles making our products.an example of the feedback is "Betta Bug- That was awesome" "hopkins22- the radial blur is a great effect"and  Tim  Mcoughlin mentions the Chemical brothers- Believe, He though was very similar to ours. This is brilliant as they are in the Dance genre too.

This is the Chemical Brothers- Believe. this was brought to our attention after making our final product. after watching it ourselves we too see the similarities. this shows how well we are hitting a audience wider than just prodigy fans.
We were able to use facebook to talk to one another, share links, images, ideas, videos and create events for when we had to film. This was essential for getting everyone organised. This is also useful because it is completely free and we all used it prior to the music video. We were also able to use it to get our finished products out to an audience of 1000's who (most) are our target audience.

Youtube gave us access to hundreds of music videos of the same genre that we were able to analyse and get inspiration from. We were able to look at what worked and what didn't work from other videos and incorporate our favourite bits and make them our own.
Youtube was also what we used as a sounding board for our own ideas. We uploaded an early scene we had recorded to get some audience feedback.

We were able to then get feedback from a wide audience. We gathered from the "likes" it received and a comment saying: "Looks great but must have taken an age.", that people thought it looked good. We therefore kept it in our end product.

Vimeo was used much like youtube, however the videos on vimeo are a lot more "semi-professional", it is mainly full of people who have made their own videos and are using it as a professional video hosting site. This enabled us to look at music videos made on a zero budget, unlike the ones we had been watching by The Prodigy and Chase & Status.

Blogger was used in order to keep an up to date diary of everything we had done in relation to the projects and also evaluate it.

I receive my Gmail emails straight to my iPhone, and my Youtube account is connected to my Gmail. This convergence of technology allowed for me to be instantly informed when someone had provided feedback on our video. This was very useful in the evaluation stage as I was able to write about the feedback people had given just as fast as I had received it.

In conclusion, it would have been impossible to get the projects done to the standard they are with out the use of the aforementioned technologies.

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