Sunday, 20 March 2011

How did your research into genre contribute to your production work?

There is very little we left up to originality. We researched everything. Every image, website to even the very feel for the film was researched.  
Research into genre contributed to our production work to a great extent as we had to make sure everything we created fitted within the conventions and styles of the genre. We research many things within this genre to help us try to produce a product that both fitted with in the conventions but also broke them and stood out from the crowd. Our research majorly influenced our filming and editing as well as the auxiliary tasks. This influenced the album digipack that we are making for our auxiliary task. The influences came from other albums such as Pendulum’s album ‘In Silico’ which at first glance seems like just a colourful circle within a circuit board, however when you look deeper into the image you begin to notice that it is in fact an embryo not a circle and the circuit board around the outside transforms into sperm cells. This album greatly influenced us as we then wanted to create a similar style album cover with almost hidden images to catch the attention of our target audience. Because of this influence we decided to create a circuit board style cover which would then enable us to create subliminal album artwork.
However after researching further we decided that was not the path we wished to take and were then influenced by the album artwork of chase and status’s album ‘No More Idols’, which consists of just the tittle of the band and album and a full scale picture of a bulldog’s head. We were going to use the same style but exchange the dog for mine which features in our film, keeping it consistent, meaningful and slightly more original. But after many group discussions we decided that this was too similar and changed it yet again.
This time were going to keep it simple and concise. We wanted it to fit in with our music video and therefore decided to use stills from our film and previous band photo’s we took as the artwork, Louis would then use the skills he has on photo shop to edit the pictures to give them an edgy feel. For example one image is totally black and white except for my shoes which are purple. This brings the image to life and attracts the attention of any potential customers who would wish to buy this album. This way it would be totally individual and original to us, and could not be done for any copyright. Also it would be consistent as there will be continuity between all of our products which will make it all seem more professional.
We practically researched everything that is within our film so that it looks the best/sell the most/ achieves the highest it can.

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